Roberts Garage – Our Official Main Sponsor Profile

Roberts Garages has been trading for almost 60 years, having originally been set up by Frank Roberts as a family business. Indeed this ‘family feel’ still remains within the organisation and perhaps explains just why Roberts is so successful when it comes to its customer service. In fact, we have been recognised several times over the years in the Jersey Customer Services Awards as a result.


Roberts has always done its bit when it comes to supporting the island, whether this has been through donations, supporting and sponsoring events, and more recently giving a helping hand to local charities and worthwhile causes through our annual ‘Roberts Garages Community Wishes’ in order to financially support these organisations where we can.

Roberts likes to think of itself as the ‘Forecourt of Choice’ for islanders and strives hard to retain what it calls its 3 fundamental pillars of conducting business, its 3 C’s – – CUSTOMER EXCELLENCE, COMPETITIVE PRICING & CONVENIENCE (site location, opening hours, wide product range). It is the mix of these 3 elements which has helped ensure we are an established household name with a loyal customer base in Jersey.

A great example of Roberts going the extra mile for its customers and motor enthusiasts generally was how we came to the rescue of those customers who required Super Unleaded fuel after the incumbent at the fuel farm decided to stop holding stock at La Collette. Despite being a challenge logistically, we begun to import Super Unleaded fuel ourselves, so that our customers’ needs continued to be met.

We must also not forget our Auto Centre which is renowned for its customer services and competitive prices, whether it is for replacement tyres, brakes, car accessories or vehicle servicing. The fact we are open 6 days a week (from 8am to 6.30pm Mondays-Fridays and open until 5.30pmon a Saturday) ensures we are there for you when you need us. In addition, we offer a Premier Mobile Tyre Fitting Service, just to make things a little easier for you.

But we don’t stop there. We have now gone even further in the fuel supply side of our business and, after setting up RGF Fuels in 2015, we now import and store both motor fuel and heating oil (supplied via PDJ) in order that we can optimise costs and pass these savings on to the consumers. The fact we hold the franchise in the island for Esso means our consumers not only gain reassurance on price but also enjoy peace of mind that comes with a world-leading brand.

The Jersey Rally aligns well with the business we are in and I am proud of the ongoing strong relationship we have with the motoring community. We are thoroughly looking forward to this event and hope you will take the opportunity to catch some of the rally yourself. See you there!